Director of Communications, Marketing & Social Media | USASF
Location: Remote (U.S. based) 2-3 events/meetings a year that may require travel | 

Full-Time | Reports to: Executive Leadership Team

This is not your typical director role.
This is a rare chance to lead the communications charge for a national organization that shapes the future of All Star Cheer and Dance—one of the most exciting, fast-paced, and community-driven membership organizations in the country.

The U.S. All Star Federation (USASF) is looking for a bold, strategic, and passionate Director of Communications, Marketing & Social Media to lead a dynamic department, drive national brand storytelling, and create meaningful connections with athletes, families, coaches, and partners across the country.

You won’t just manage content—you’ll shape the voice of a movement.

What You'll Lead and Do:

• Set the Strategy: Own the development and execution of a powerful, forward-thinking communications and marketing plan that supports USASF’s mission, programs, goals and partnerships.

• Lead a Rockstar Team: Manage a talented and creative small staff focused on digital content, design, email marketing, public relations, and social media—while fostering a culture of innovation, collaboration, and accountability.

• Be the Brand Voice: Serve as the lead storyteller and spokesperson for USASF across all platforms, crafting messaging that informs, excites, and unites the All Star community.

• Drive Engagement: Oversee all social and digital platforms, campaigns, and content calendars with a pulse on current trends and community needs—elevating visibility and engagement with every post.

• Internal & External Communications: Create and guide the delivery of high-impact messaging across stakeholders, from members and event producers to media and sponsors.

• Protect & Promote: Lead crisis communications when necessary, ensuring transparency, trust, and consistency across all channels.

• Measure What Matters: Track performance metrics, campaign success, and brand growth—reporting insights and making data-driven decisions that push the brand forward.

Who You Are:

• A visionary communicator with 7–10 years of experience in strategic communications, brand marketing, public relations, or digital engagement (nonprofit, youth sports, or membership-based organization experience is a plus).

• A strong leader who thrives in managing a small team, juggling multiple priorities, and bringing ideas from concept to launch.

• A creative storyteller who knows how to move audiences—from coaches to athletes to fans.

• A social media pro who understands what works (and what doesn’t) across platforms like Instagram, Facebook, TikTok, LinkedIn, YouTube, and more.

• A clear, confident communicator across digital, written, and verbal mediums—with excellent copywriting and content development skills.

• Comfortable managing projects, people, platforms, and performance metrics.

• Bonus: Familiarity with the All Star cheer/dance world is a huge plus! 

Why This Role Matters:

You’ll be the voice and vision behind how USASF connects with its community—and your leadership will help define how All Star is seen, supported, and celebrated across the country.

This is a high-impact role where your ideas, your leadership, and your passion will directly shape the future of All Star and its culture.

Ready to Apply?

If you’re fired up about leading a mission-driven, national communications team and telling the story of one of the most empowering youth serving, membership organizations in America—we want to hear from you.